Challenge: Make Twix famous for giving people a good thing, twice, through an attention-grabbing and culturally relevant brand activation.
Solution: Turn twinning into a ticket. To enter Twins Takeover, you need to bring your twin — whether that's your actual twin, your best friend, or a stranger who matched your vibe. Dress alike, think alike, win alike.
emilytpc@bu.edu // linkedin // resume
